AlUla, a treasure trove of history, culture, and natural beauty in Saudi Arabia, offers diverse experiences in its various neighbourhoods. Whether you’re a history enthusiast, a nature lover, or a seeker of luxury, here’s how you can explore the best of AlUla, one neighbourhood at a time.
Sharaan Nature Reserve
Sharaan is a haven for those looking to connect with AlUla’s raw, untamed desert beauty. Draped in greenery and canyons, the contrasting landscapes make this protected area a sight to behold.
Platinum Heritage Canyon Safaris
No visit to the Sharaan Nature Reserve is complete without a safari experience with Platinum Heritage. Whether you have a few hours or an entire afternoon and evening to explore, these expertly crafted adventures offer something for everyone!
Led by a dedicated Conservation Guide, each safari takes you deep into the protected reserve in modern Land Rover Defenders, where you’ll uncover ancient rock formations adorned with petroglyphs and stories from civilisations past. These tours go beyond sightseeing, blending adventure, cultural exploration, and an exquisite four-course dining experience inspired by South African "braai" traditions. From discovering the Reserve’s rich history to marvelling at its natural beauty, Platinum Heritage delivers an experience you’ll cherish forever.
ExploreAshar Valley
The Ashar Valley is an iconic spot in AlUla, blending luxury and culture with stunning desert scenery and breathtaking valleys. Travellers who enjoy the finer things in life will appreciate the luxury accommodation options in Ashar Valley, paired with world-class dining and unique Instagram-worthy photo spots.
Important: In order to access the landmarks and hotels in Ashar Valley, you need to have a reservation at one of the restaurants or hotels to get through security.
Maraya Concert Hall
A true architectural marvel, Maraya - meaning “mirror” in Arabic - is the world’s largest mirrored building. It reflects the breathtaking desert surroundings and hosts world-class concerts, art exhibitions, and cultural events. It’s a must-visit for lovers of art and innovation. For those with a fine eye for details in photography, if you find the right angle, you can take a picture so unique your followers will wonder how real this place is! After snapping your iconic shots, dine in Michelin-starred Jason Atherton’s restaurant, Maraya Social.
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Habitas AlUla
Escape to the serene beauty of the area at Habitas AlUla, a sustainable luxury resort nestled in Saudi Arabia's Ashar Valley. This remarkable retreat seamlessly blends modern comfort with the region’s rich cultural heritage, offering panoramic desert views and thoughtfully designed accommodations. Guests can rejuvenate at the Thuraya Wellness Center, featuring spa treatments, yoga sessions, and outdoor wellness experiences inspired by global and Middle Eastern traditions.
Beyond relaxation, the resort’s complimentary daily programming invites travellers to connect through art, culture, adventure, and music, with activities like exploring ancient heritage sites and enjoying live performances. Whether seeking tranquillity or exploration, Habitas AlUla is the perfect destination to immerse yourself in the wonders of nature, history, and luxury.
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Banyan Tree AlUla
Crowned with numerous accolades, including the Middle East’s Leading Luxury Desert Resort 2023, Banyan Tree is the ultimate luxury desert retreat. The resort features elegant tented villas with hand-crafted Arabian-inspired details. Guests can also indulge in world-class dining at Saffron - the signature Thai restaurant, or Harrat, which serves locally inspired cuisine.
The renowned Banyan Tree Spa provides rejuvenating treatments that blend Asian rituals with local traditions, ensuring complete relaxation. Combining unparalleled luxury, cultural richness, and natural beauty, Banyan Tree is a true oasis for travellers seeking an incomparable haven.
ExploreOld Town
The Old Town is the cultural heart of AlUla, offering a glimpse into its storied past. As the locals get ready for the evening’s activities, the Town starts lighting up at sunset to reveal a magical street filled with local vendors and shopping opportunities.
Old Town Tour
Wander through restored mud-brick streets and discover the history of this ancient settlement. Guided tours bring the stories of the Old Town to life, showcasing its significance as a bustling centre in the past. Learn about how ancient civilisations lived in the area as you enter some of the historic houses still standing!
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Old Town Market
Shop for handmade crafts and local goods at the bustling market. From intricate jewellery to cultural keepsakes, it’s a fantastic place to pick up souvenirs that capture the essence of AlUla, accompanied by friendly shopkeepers who are generous with their smiles.
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Dar Tantora The House Hotel
In the heart of AlUla’s Old Town lies a collection of thirty beautifully restored mudbrick dars (houses), transformed into a unique boutique retreat. Celebrated as one of TIME Magazine’s 2024 World’s Greatest Places, it seamlessly blends timeless tradition with modern luxury, offering an experience where the past and present coexist perfectly.
ExploreOther Must-Do Experiences in AlUla
Beyond these neighbourhoods, AlUla is brimming with experiences that showcase its natural and historical splendour.
Hot Air Ballooning
Want to experience AlUla’s rich history by air? Hero Balloon Flights Saudi offers an unforgettable journey above the breathtaking landscapes of this ancient region. As you gently ascend to 4,000 feet, you’ll be treated to sweeping views of AlUla’s iconic sandstone canyons, dramatic rock formations, and archaeological wonders.
Whether you opt for a private flight or share the adventure with fellow travellers, this serene hot air balloon ride offers a one-of-a-kind way to connect with over 200,000 years of history, all while soaking in the beauty of the golden desert sunrise. Don’t just visit AlUla, soar above it!
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AlUla Oasis Heritage Trail
Stroll under the shade of towering palm trees along this serene trail - a free experience open to all. Spanning six kilometres with multiple entry and exit points, this flexible trail invites you to explore its lush greenery, farmland, ancient city walls, and charming mudbrick houses. Get a glimpse into the Saudi village lifestyle while enjoying dates, dried fruits, and coffee!
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Elephant Rock (Jabal AlFil)
Elephant Rock is a massive rock formation resembling an elephant - one of AlUla’s most iconic natural landmarks. Stretching an impressive fifty-two meters into the sky, this geological wonder is a popular spot for visitors to witness AlUla’s natural beauty. There are sunken areas with uninterrupted views of this iconic structure, making it the perfect spot to unwind at sunset while enjoying soft drinks, shisha, and food.
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Jabal Ikmah
Jabal Ikmah, also referred to as an open-air library, is the largest concentration of ancient inscriptions in the region. The inscriptions, written in various scripts, give a glimpse into the lives, beliefs, and languages of the people who once inhabited the region and are recognised as a UNESCO historical site. Join one of the immersive tours, where you can delve into the site's rich history and even create your own rock drawings to take home as a unique keepsake.
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